Running a tour business, written by people who do.
Guides on selling, getting paid and running the day, from operators in the Caribbean and beyond.
Articles, page 7

Tour operator marketing: what I'd actually spend on
Most tour operator marketing advice was written for SaaS or e-commerce. Here is what I would actually spend the next week on as a small Caribbean operator.

Charter management software: how I would compare it
Booking software takes the deposit. Management software keeps the promise. Here is how I would compare charter management tools as an operator.

Things to Do in Grenada: An Operator's Demand Map
What Grenada visitors book, from cruise days at Melville Street to Grand Anse stayovers, and what it means for tour and charter operators.

Charter booking software: what actually has to work
Most charter businesses don't have a booking problem - they have a decision-latency problem. Here is what your booking software has to do on the days that matter.

How to start a tour guide business: my playbook
A tour guide business and a tour operator business are not the same thing. Here is how I would build the guide stage so you keep your options open.

Best tour operator software: how I would shop for it
Most comparisons grade features. The real test is what breaks on your worst week. Here is how I would shop for tour operator software in 2026.

How much does FareHarbor cost? The fee math operators miss
FareHarbor pricing looks simple until you run the real math: per-booking fees, payment processing, and the admin time and money-flow friction it hides.

St. Maarten tours from the cruise port
The captain who has run St. Maarten cruise-day tours tells you the real question: not what you will see, but will you make the ship.

Discount codes for tours: my 5 honest rules
Discounts do not grow bookings, they train guests to wait. The 5 rules I use to run promo codes for tours without wrecking your margins.

Tour Operator Back Office Software: 2026 Guide
A founder's take on what 'back office' actually means for a tour or charter operator - the seven things that matter, plus a 2-week test to pick the right system.

Handle Bad Tour Reviews Without Losing Bookings
A practical playbook for replying to one-star tour reviews - the first-hour cool-down, the 4-line reply, and a 30-day reputation reset.

Best Booking Software for Caribbean Snorkel Tours
A 2026 buyers guide to booking software for small Caribbean snorkel charters - real first-party fees, what matters most, and how to choose.

The Tour Add-On Playbook: Sell More, Not Pushy
A small-operator playbook for selling tour add-ons - three offers, four moments, scripts that work, and a 30-day plan to grow revenue per guest.

Start a Paddleboard Tour Business in Key West
A practical playbook for launching guided SUP tours in Key West - permits, routes, pricing, safety, and how to take bookings online.

2026 Tour Demand Signals You Can Act On
2026 demand signals from air, cruise, and spending forecasts - plus practical moves to win more bookings with less friction.

Build an Email List for Tours (No Spam Complaints)
Build an email list the right way: consent, sign-up ideas, and a simple 4-email welcome flow that keeps guests engaged and compliant.

FareHarbor vs BOKUN for Boat Tours (2026)
Compare FareHarbor vs BOKUN for boat tours in 2026 - pricing, fees, OTAs, setup, and what to pick if you want more direct bookings.

A St. Maarten Snorkel Operator's Booking Reset
How a small St. Maarten snorkel charter went from Instagram DMs and chaos to a clean booking flow with deposits, waivers, and reminders.

Start a Snorkeling Tour Business in Jamaica
A practical playbook for launching a snorkeling tour in Jamaica: routes, gear, staffing, safety, pricing, and a booking setup that stays organized.

Caribbean Demand Is Flat. Stop Discounting Your Way Out.
Overseas demand has cooled in 2026. Use these operator moves - funnel fixes, outcome-led tours, and shoulder-season targeting - to win bookings.

Tour Safety Briefing Script That Guests Remember
A practical 60-90 second tour safety briefing script, a must-hit checklist, and a simple way to document briefings without paperwork.

BOKUN vs Checkfront for Tour Operators (2026)
Comparing BOKUN vs Checkfront for tour operators: pricing, booking fees, OTA connections, payments, waivers, and which setup fits your operation in 2026.

From DMs to Deposits: Calm-Season Ops Shift
A real-world operator playbook to turn DMs into deposits, automate confirmations, and keep your tour calendar steady in shoulder season.

How to Start a Snorkeling Tour Business in Barbados
A practical Barbados playbook: routes, safety, pricing, and a booking setup that fills your snorkeling tours without chaos.