Running a tour business, written by people who do.
Guides on selling, getting paid and running the day, from operators in the Caribbean and beyond.
Articles, page 6

Things to do in Punta Cana: an operator's shortlist
An operator's shortlist for Punta Cana: what actually moves seats, what to skip, and how a resort day differs from a day-tripper day.

How to get more direct bookings for boat tours
How boat-tour operators actually get more direct bookings: own the dock, work the concierge, keep repeat guests, and let your site take the card.

Tour and activity booking software: an operator's guide
An operator's guide to tour and activity booking software: what it really has to do on a busy Saturday, and how to evaluate without checklists.

Tour operator vs travel agent: the operator's view
Tour operator vs travel agent from someone who has run both: who owns the boat, who eats the refund, and why operators treat agents as a channel.

Charter boat business plan: what mine actually looked like
A charter boat business plan written by an operator: what banks actually ask, what templates miss, and the line that quietly sinks operators.

Things to do in Aruba: an operator's honest shortlist
An operator's honest shortlist for Aruba: what actually moves seats, what to skip, and how a cruise day differs from a hotel day.

Cancellation policy: the one you write for yourself
Most cancellation policy advice is for the guest side. Here is the one operators rarely write: what to do when the weather, engine, or your captain makes the call.

Peek Pro reviews: what an operator should read between lines
How to read Peek Pro reviews if you actually run boats: which complaints matter for a Caribbean operator and which are noise.

Tour operator marketing: what I'd actually spend on
Most tour operator marketing advice was written for SaaS or e-commerce. Here is what I would actually spend the next week on as a small Caribbean operator.

Charter management software: how I would compare it
Booking software takes the deposit. Management software keeps the promise. Here is how I would compare charter management tools as an operator.

Things to do in Grenada: an operator's shortlist
Grenada is the island people get wrong before they arrive. Here is what an operator notices, from Molinere Bay to River Antoine, and the cruise-day mistake to avoid.

Charter booking software: what actually has to work
Most charter businesses don't have a booking problem - they have a decision-latency problem. Here is what your booking software has to do on the days that matter.

How to start a tour guide business: my playbook
A tour guide business and a tour operator business are not the same thing. Here is how I would build the guide stage so you keep your options open.

Best tour operator software: how I would shop for it
Most comparisons grade features. The real test is what breaks on your worst week. Here is how I would shop for tour operator software in 2026.

How much does FareHarbor cost? The fee math operators miss
FareHarbor pricing looks simple until you run the real math: per-booking fees, payment processing, and the admin time and money-flow friction it hides.

St. Maarten tours from the cruise port
The captain who has run St. Maarten cruise-day tours tells you the real question: not what you will see, but will you make the ship.

Discount codes for tours: my 5 honest rules
Discounts do not grow bookings, they train guests to wait. The 5 rules I use to run promo codes for tours without wrecking your margins.

Tour Operator Back Office Software: 2026 Guide
A founder's take on what 'back office' actually means for a tour or charter operator - the seven things that matter, plus a 2-week test to pick the right system.

Handle Bad Tour Reviews Without Losing Bookings
A practical playbook for replying to one-star tour reviews - the first-hour cool-down, the 4-line reply, and a 30-day reputation reset.

Best Booking Software for Caribbean Snorkel Tours
A 2026 buyers guide to booking software for small Caribbean snorkel charters - real first-party fees, what matters most, and how to choose.

The Tour Add-On Playbook: Sell More, Not Pushy
A small-operator playbook for selling tour add-ons - three offers, four moments, scripts that work, and a 30-day plan to grow revenue per guest.

Start a Paddleboard Tour Business in Key West
A practical playbook for launching guided SUP tours in Key West - permits, routes, pricing, safety, and how to take bookings online.

2026 Tour Demand Signals You Can Act On
2026 demand signals from air, cruise, and spending forecasts - plus practical moves to win more bookings with less friction.

Build an Email List for Tours (No Spam Complaints)
Build an email list the right way: consent, sign-up ideas, and a simple 4-email welcome flow that keeps guests engaged and compliant.