Selling online
Guides on selling, getting paid and running the day, from operators in the Caribbean and beyond.
Selling online articles

Tour guide jobs: what operators look for when hiring
What operators look for when they hire tour guides and boat crew, from job types to work permits, and why the trial day beats your CV.

TripAdvisor Instant Booking: It's Really Viator
TripAdvisor Instant Booking for tours runs entirely on Viator. Here's the real commission, fees, eligibility rules, and a yes/no framework for operators.

Axe Throwing Booking Software: What It Actually Needs
Axe-throwing and escape-room venues need waivers that block check-in, per-lane/room capacity, and reset buffers — not generic tour booking software.

How much to tip a tour guide, from the operator side
How much to tip a tour guide, what I see guests give on Caribbean boats, and how operators should handle crew pools, card tips, and gratuity.
Bike Tour Booking Software: Fleet Tracking & Routes
Generic tour platforms cap bikes by category, not by frame. Here's what bike tour booking software needs for fleet tracking and multi-day routes.

What Makes a Good Tour Guide? What I Learned on the Boat
What I learned from Eagle Tours: a strong tour guide pays attention to guests and crew, knows their limits, and gives new guides room to grow.

Mailchimp vs Klaviyo for Tour Operators: Picking an Email Platform for a Seasonal Booking Business
Both are built for online stores. Here's how Mailchimp and Klaviyo actually compare for a seasonal tour or charter business's pricing, lists, and reminders.

How to Become a Travel Agent for Tours: What I Would Learn First
Michael's operator-first advice for selling tours: learn the dock, confirm availability, and build a clean handoff before chasing more guests.

Local SEO for Tour Operators: Win the Map Pack (No Agency)
Map Pack ranking factors for tour and charter operators: the right GBP category, review cadence, and dock/service-area setup, no agency needed.

The Tour Booking Thank-You Email I Would Actually Send
The first booking email should thank the guest, confirm the details, and make the next handoff clear.

Food Tour Booking Software: What Small Operators Need
Multi-stop capacity limits, dietary vs. allergy intake, and no-show deposits: what food tour booking software needs that generic platforms miss.

Seller of Travel Laws: The States That Require Tour Operators to Register (and the Exemption Most Miss)
Only CA, FL, HI & WA still enforce seller of travel laws. See which actually reach tour operators, the exemption most miss, and the registration risk.
Tour Operator Software With Inventory Management: What Actually Needs Tracking
A founder's view of the inventory details that matter when boats, crews, weather, and booking channels all share capacity.

Google Ads for Tour Operators: Is Paid Search Worth It?
Real CPCs, minimum budgets, and Smart Bidding thresholds for tour operators weighing Google Ads — plus when SEO or direct booking wins instead.

AI Chatbot for Tour Operators: What to Automate
A tour operator's guide to AI chatbots: what to automate (pricing, availability, cancellations) and what still needs a human.

SEO for Tour Operators: Why Your Booking Page Should Sound Like a Boat Schedule
A founder's practical take on writing tour pages guests can find, understand, and book - without turning your schedule into marketing jargon.

Click-to-WhatsApp Ads for Tour Operators: A Cheaper Way to Get Direct Bookings in 2026
How click-to-WhatsApp ads work, what they really cost, and why they're a cheap direct-booking channel for tour and charter operators in 2026.

Attraction Booking Software: Where the Real Bottleneck Lives
The calendar is easy. A founder's take on the handoff between guests, agents, and the attraction crew.

Weather Days Are Part of the Product: How I Decide When to Cancel a Tour
A boat operator's view on making weather calls, protecting guests, and building a cancellation process the crew and office can actually follow.

Free Tour Booking Software: What "Free" Actually Costs You
Freemium caps, commission cuts, and hidden card fees — an honest breakdown of what "free" tour booking software actually costs your business in 2026.

Gift Cards for Tour Operators: Rules, Risks & No-Shows
Selling gift cards for your tour business? Learn CARD Act rules, state law, and how to avoid losing money on partial redemptions and no-shows.

Tour Operator Capacity Planning: Why a Full Calendar Can Still Lose Money
A founder's take on why a full calendar can still lose money - and how to plan around the trips your crew can actually deliver.

Brewery and Distillery Tour Booking Software: What Small Operators Actually Need
Age checks, permit-capped pours, and bonded-premises rules: here is what generic booking software misses for brewery and distillery tours.

Channel Manager for Tours: Do You Actually Need One?
A plain-English guide for small tour operators: what a channel manager does, real pricing, and the exact point (3+ OTAs) where it starts paying for itself.