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Running a tour business, written by people who do.

Guides on selling, getting paid and running the day, from operators in the Caribbean and beyond.

Articles, page 3

Selling online5 min read

How to Become a Travel Agent for Tours: What I Would Learn First

Michael's operator-first advice for selling tours: learn the dock, confirm availability, and build a clean handoff before chasing more guests.

Running the day5 min read

OTA Advertising for Tour Operators: What I Would Actually Pay For

A practical way to buy reach without buying more booking chaos, from a founder who has watched tour bookings break at the handoff.

Running the day7 min read

USCG Vessel Documentation vs State Registration: What Actually Changes for Charter Boats

Documentation and registration solve different problems. See which one your charter boat needs, what each endorsement allows, and common costly mistakes.

Getting paid5 min read

Checkfront Alternatives for Caribbean Tour Operators: What I Would Compare

My practical comparison for Caribbean operators: test the booking handoff, payment path, partner bookings, and weather-day changes before you switch software.

Selling online10 min read

Local SEO for Tour Operators: Win the Map Pack (No Agency)

Map Pack ranking factors for tour and charter operators: the right GBP category, review cadence, and dock/service-area setup, no agency needed.

Running the day5 min read

The Online Reservation System I Wish We Had Before the First Booking

An operator's test for an online reservation system: real availability, payment status, crew handoff, and the changes that happen on the water.

Caribbean business5 min read

How to Start a Tour Business in Curacao: What I Would Set Up Before the First Guest

Michael Rouveure's practical guide to starting a Curacao tour business, from the first trip and handoff to payments, cancellations, and guest care.

Running the day10 min read

100 Ton Captain's License: Moving Up From a Six-Pack

What changes when a six-pack captain moves up to a 100-ton Master license: sea time, TWIC, the exam, real costs, and when the upgrade actually pays off.

Selling online4 min read

The Tour Booking Thank-You Email I Would Actually Send

The first booking email should thank the guest, confirm the details, and make the next handoff clear.

Running the day5 min read

How to Build a Free Online Booking Website for Your Tour Business

A practical guide to building a free online booking website for a tour business, from the booking path to payment and weather-day handoffs.

Selling online10 min read

Food Tour Booking Software: What Small Operators Need

Multi-stop capacity limits, dietary vs. allergy intake, and no-show deposits: what food tour booking software needs that generic platforms miss.

Getting paid4 min read

Ticketing System vs Booking System for Tour Operators: What I Would Use

A practical comparison of ticketing systems and booking systems for tour operators, from guest handoffs to weather days.

Selling online8 min read

Seller of Travel Laws: The States That Require Tour Operators to Register (and the Exemption Most Miss)

Only CA, FL, HI & WA still enforce seller of travel laws. See which actually reach tour operators, the exemption most miss, and the registration risk.

Running the day5 min read

Tour Operator Management Software: The Handoff I Would Fix First

A founder's view of the booking handoff that makes busy boat days harder than they need to be.

Caribbean business5 min read

Starting a Snorkeling Tour Business in St. Barts: What I Would Set Up Before the First Run

The operator setup I would build before launching a snorkeling tour in St. Barts, from the first run to the first weather day.

Getting paid10 min read

Economic Nexus Sales Tax: A Guide for Tour Operators

Running trips across state or island lines? Learn when economic nexus sales tax kicks in, the Texas/NY/Florida traps, and what multi-state operators should do.

Selling online4 min read

Tour Operator Software With Inventory Management: What Actually Needs Tracking

A founder's view of the inventory details that matter when boats, crews, weather, and booking channels all share capacity.

Running the day5 min read

How to Start a Sunset Cruise Business: What I Would Set Up Before the First Guest

A practical founder-operator guide to building a sunset cruise product, route, weather plan, and booking handoff before the first guest.

Selling online8 min read

Google Ads for Tour Operators: Is Paid Search Worth It?

Real CPCs, minimum budgets, and Smart Bidding thresholds for tour operators weighing Google Ads — plus when SEO or direct booking wins instead.

Getting paid4 min read

Tour Booking Software vs a Spreadsheet: What Actually Breaks First

I compare the spreadsheet with the handoffs a tour booking system has to own, using the operator problem that started me building software.

Selling online7 min read

AI Chatbot for Tour Operators: What to Automate

A tour operator's guide to AI chatbots: what to automate (pricing, availability, cancellations) and what still needs a human.

Running the day4 min read

Tour Booking Handoffs: The Operator Story I Keep Coming Back To

Tour booking handoffs are where good trips get lost. I share the operator lesson that made me rethink every booking system.

Caribbean business5 min read

Things to Do in St. Lucia: What I Would Build Around as a Tour Operator

An operator's shortlist of St. Lucia products: the Pitons, Soufriere, Pigeon Island, and how to build tours the crew can actually deliver.

Running the day7 min read

Charter Boat Insurance Requirements for Six-Pack Operators

Six-pack charter insurance isn't one federal rule. See where marina, permit, and policy requirements come from, plus the coverage stack you need.

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