Running a tour business, written by people who do.
Guides on selling, getting paid and running the day, from operators in the Caribbean and beyond.
Articles, page 4

SEO for Tour Operators: Why Your Booking Page Should Sound Like a Boat Schedule
A founder's practical take on writing tour pages guests can find, understand, and book - without turning your schedule into marketing jargon.

Tour Operator Software With Reporting: What I Actually Check
The reports I would check before every trip: pending confirmations, deposits, balances, capacity, booking source, and the handoffs that still go wrong.

Click-to-WhatsApp Ads for Tour Operators: A Cheaper Way to Get Direct Bookings in 2026
How click-to-WhatsApp ads work, what they really cost, and why they're a cheap direct-booking channel for tour and charter operators in 2026.

Jurassic Canyon Costa Rica: What I Would Compare Before Booking an Adventure Tour
A boat operator's take on what to compare before selling an adventure tour in Jurassic Canyon Costa Rica.

The 1099-K Threshold Rollback: What It Means for Your Tour Payouts in 2026
OBBBA raised the 1099-K threshold to $20K/200 transactions — but card payments have no minimum. Here is what tour operators actually need to know for 2026.

Bus Charter Booking Software: The Handoff I Would Fix First
A founder's take on why the driver, office, and guest need one current bus charter trip record.

Things to Do in San Diego for Couples: What Tour Operators Should Sell
A founder's guide to building romantic San Diego boat products that run well, from the route and weather plan to the booking handoff.

Credit Card Surcharge Laws by State: 2026 Guide
A plain-English, state-by-state look at where credit card surcharges are banned, capped, or disclosure-only in 2026 — and how tour operators add one compliantly.

Attraction Booking Software: Where the Real Bottleneck Lives
The calendar is easy. A founder's take on the handoff between guests, agents, and the attraction crew.

Kayak Rental Software: What I Would Set Up Before the First Launch
A dock-first guide to the kayak rental software checks I would run before the first guest arrives.

OUPV License: What a Six-Pack Captain Actually Needs
The real OUPV/six-pack requirements: sea time, TWIC, drug testing, the exam, and what changes the day you take your first paid charter booking.

Adventure Tour Booking Software: What Has to Work When the Weather Turns
The ugly-day test I would use before choosing adventure tour booking software for a weather-sensitive operation.

Things to Do in the Cayman Islands: An Operator Map
What Grand Cayman visitors book, seen from the boat: tender-port timing, Stingray City permit rules, booking channels and how to stand out.

Discounts Are Not a Booking Strategy: What I Learned Running Tour Boats
A founder-operator take on why blanket discounts miss the point - and how to use timing, capacity, and guest value to fill a specific departure.

Montego Bay Hip Strip: How I Would Plan a Tour Around It
A practical operator guide to timing, pickups, and building a better Montego Bay Hip Strip tour.

Things to Do in Antigua: What Sells, From the Operator Side
What Antigua visitors book, read from the dock: cruise windows, catamaran days, Stingray City, Barbuda, the yachting crowd and who controls the guest.

Weather Days Are Part of the Product: How I Decide When to Cancel a Tour
A boat operator's view on making weather calls, protecting guests, and building a cancellation process the crew and office can actually follow.

Tour newsletter examples: what I would send before and after a trip
Three practical newsletter formats I would send before and after a tour, with the one test I use to help guests choose and book.

Things to Do in Curacao: What Guests Book and Why
What Curacao visitors book, from the operator's side: cruise vs stayover demand, Klein Curacao crossings, land trips and where bookings come from.

Peek Pro Pricing: The Number I Would Actually Compare
A practical way to compare Peek Pro pricing: count the real cost of bookings, payment handling, refunds, and your own time.

Accounting Software for Tour Operators: Payouts, FX & Tax
A practical guide to reconciling OTA payouts, handling multi-currency sales, and staying tourism-tax compliant — for small tour and charter operators.

Free Tour Booking Software: What "Free" Actually Costs You
Freemium caps, commission cuts, and hidden card fees — an honest breakdown of what "free" tour booking software actually costs your business in 2026.

Web-Based Tour Operator Software: What Changes When Your Office Is the Boat
A boat-operator test for web-based software: the handoffs, phone access, changes, and payment details that must work away from the desk.

How to Start a Surf Tour Business in Montego Bay
A practical operator guide to selling surf days you can actually deliver, from weather calls and pickups to clean booking handoffs.