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Running a tour business, written by people who do.

Guides on selling, getting paid and running the day, from operators in the Caribbean and beyond.

Articles, page 5

Selling online8 min read

WeTravel Reviews: What Tour Operators Should Know

An honest read of WeTravel reviews on Capterra, GetApp, and Trustpilot — real pricing, payout timing, verification, and who it's actually built for.

Selling online5 min read

What changes after you switch tour booking software

The parts of an operators week that shift after moving to real tour booking software - what gets easier, what gets weirder, and what nobody warns you about.

Running the day5 min read

Charter boat booking software: an operators guide

The things I would check before I picked charter boat booking software again - deposits, captain changes, guest comms, payments, and the ones vendors never bring up.

Selling online9 min read

Adventure Tour Booking Software: What ATV, Jeep, and Zipline Operators Actually Need

See what ATV, jeep, and zipline operators need from booking software: vehicle capacity, digital waivers, weather rebooking, and lower fees than OTAs.

Getting paid5 min read

Xola vs FareHarbor for tour operators

An operators honest take on Xola vs FareHarbor - who each one really fits, where they diverge on price and philosophy, and how to pick without wasting a season.

Selling online9 min read

Is Expedia Local Expert Worth It for Tour Operators?

Expedia Local Expert charges 15-30% commission and is closed to most new suppliers — see the real costs, contract terms, and better alternatives.

Running the day5 min read

What tour operator insurance actually costs me

An operator opens the books on tour insurance - what he pays, what changed after a bad claim, and what he wishes he had asked before signing.

Caribbean business5 min read

Things to do in Turks and Caicos

An operators honest guide to Turks and Caicos - the water, the reef, the small tours worth booking, and the ones every visitor should skip.

Selling online5 min read

Online booking system choices that actually move revenue

An operators take on the online booking system decisions that actually change money, not the checkbox feature lists everyone else compares.

Running the day9 min read

Tour Operator Insurance: A Plain-English Guide to What Coverage You Actually Need

What tour operator insurance actually costs by activity risk — general liability, auto, workers' comp, E&O, and what OTAs require. No broker jargon.

Selling online8 min read

Do Small Tour Operators Need a CRM? Or Does Your Booking Software Already Do the Job?

Every 'tour operator CRM' guide online is written for travel agencies. Here's what your booking software already covers, and 3 signs you've outgrown it.

Running the day5 min read

What a tour operator waiver should actually say

Not legal advice. An operators mental model for what a real tour waiver should say, why gross negligence gets through, and why storage matters.

Getting paid5 min read

Checkfront vs Fareharbor for tour operators

One is a booking system. The other is a distribution machine that happens to include a booking system. An operators honest take on both.

Running the day5 min read

How to start a tour operator business

The 12-step business plan tells you to write a mission statement. Here is what actually happens: no boat, four months of revenue, and the phone.

Caribbean business5 min read

Things to do in Barbados

The two hours near Bridgetown, the full day, and the week you actually want, told through a couple who lost theirs at a cruise-pier kiosk.

Selling online5 min read

The five metrics small tour operators should track

Every dashboard shows the same five vanity metrics. Here are the five that actually predict whether a small tour operator survives.

Running the day5 min read

Marketing automation for tour operators

What to actually automate as a small tour operator: the four money-and-trust wins, two shiny traps to skip, and one thing to keep manual.

Getting paid5 min read

Tour operator booking software: what to compare

A demo-day playbook: features are commodity. Here are the six questions that flush out real fit from expensive mistake in five minutes.

Selling online8 min read

Wine Tour Booking Software: What Small Operators Need

Age checks, permit-capped seating, tasting fees, group buyouts—here's what wine tour booking software must handle that generic roundups skip.

Running the day5 min read

How Caribbean tour operators survive low season

A first person operator survival essay on the Caribbean low and hurricane season. What you cut, what you cannot, and why cash discipline wins.

Selling online9 min read

GetYourGuide vs Viator: Which OTA Should Small Tour Operators List On?

GetYourGuide vs Viator compared for tour operators: commissions, contracts, payouts, and audience reach — plus how to keep more bookings direct.

Selling online5 min read

Viator commission rate: what it actually costs you

What Viator's commission really costs a small tour operator: the 20-30% headline, the lost re-book, the promotion pressure, and when it's still worth it.

Running the day5 min read

How to market a tour company

A guide to the four channels that actually move seats for a small tour company: concierge, Google Business Profile, direct bookings, and OTAs.

Running the day5 min read

How to start a yacht charter business, honestly

An honest operator walkthrough for starting a yacht charter business: boat, USCG license, insurance, dockage, first bookings, and the mindset shift.

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