Peek Pro Pricing: The Number I Would Actually Compare

How much does Peek Pro pricing actually cost a tour operator?

Not the number you see in a comparison table. I mean the number after the booking fees, the card processing, the OTA commission, the refund you had to issue because the wind came up, and the Sunday afternoon you lost reconciling everything in a spreadsheet.

That is the number I would compare. The sticker is only the first line.

The monthly price is the easiest part to find

When an operator asks me about another booking system, they usually start with the monthly fee. Makes sense. It is the number a salesperson puts in front of you, and it feels solid. You can write it on a whiteboard.

But a tour business is not solid month to month. January can be full of cruise ship days. September can be you, one boat, and a lot of checking the forecast. A fixed software fee does not care which month you are having.

And the monthly number tells you almost nothing about how much a booking costs to get from a guest's phone into your bank account. That is where you need to look.

I wanted a monthly fee too. The operators talked me out of it.

When we launched Junglebee, I wanted to charge a monthly fee. Genuinely. A flat number is easy to forecast. It makes the revenue spreadsheet behave itself, which is a lovely feeling when you are building a company.

The operators we were building with did not agree. They told me a monthly fee was a tax on a slow August. They wanted to pay when they were actually taking money, not just because the calendar had rolled over. So we changed the model to a fee per card transaction, only on bookings where we process the payment.

They were right. I was wrong. I tell you that because a pricing model tells you who the software was built to protect. If the fee makes the vendor's forecast neat but leaves your quiet season carrying the bill, that is not a small detail.

Run the number per booking, not per month

Take a real booking from your business. Not a theoretical one. Use the price of your most common trip, the deposit you normally collect, and the channel where most of those guests actually arrive.

Then write down every cost that can touch that booking:

• Software fee. Monthly, per booking, or a percentage of the transaction.
• Card processing. Include the amount charged and where the money settles.
• OTA cost. If a booking comes through an agent, calculate what you keep rather than what the guest paid.
• Refund and reschedule work. Your time counts, especially when weather turns a simple morning into six phone calls.
• Reconciliation. Count the hours spent matching deposits, balances, commissions, and payouts.
• Lost flexibility. A fee that is hard to understand makes it harder to test a new trip or partner channel.

Use an ugly booking as well as an easy one. A clean direct booking can make any system look cheap. Add a hotel activity desk booking, an OTA booking, and a weather reschedule. That is where the real cost comes out from under the table.

A simple example beats a beautiful demo

Pretend you sell 200 seats in a month at $80 each. That is $16,000 in bookings. Now compare two systems without trying to declare a winner in advance.

System A has a lower monthly fee but leaves you doing the OTA reconciliation and handling weather changes manually. System B costs more on the first line but gives you a cleaner handoff and fewer hours at the desk. The cheaper system is only cheaper if the time and errors are free.

They are not free. I have been the person waiting for a confirmation while the boat owner was out running a trip. Two days is a long time to leave money sitting in the back office. Two hours can be long enough.

Ask these questions before you compare Peek Pro pricing

I would ask the same questions of any vendor. Not the polite demo questions. The questions that force the price into the real world.

• What does a booking cost when it is direct, when it comes from an OTA, and when an agent gets a net rate?
• What happens to the fee when I refund a guest because the weather is unsafe?
• Can I see exactly what was collected, what was paid out, and what was kept for each trip?
• What will I pay during my slowest month?
• Can I export my bookings and payment records without asking support?

Then ask for the answer in writing. Not because the salesperson is trying to trick you. Because you are buying a process, and processes get remembered differently after the demo ends.

Choose the price that still works in a slow August

At Junglebee, I learned this lesson from operators who were more honest about their seasonality than I was about my forecast. The right pricing model is the one that leaves room for a quiet month without making you resent the software you use to run the busy one.

So compare Peek Pro pricing, or any other system, against the same real booking. Direct sale. Agent sale. OTA sale. Weather refund. End-of-week reconciliation. Put your own time in the calculation.

If you only remember one thing, remember this: the cheapest system is not the one with the smallest monthly number. It is the one that costs the least to operate when the boat is full, the weather changes, and you are the one who has to fix it.