Running a tour business, written by people who do.

The Travel Habits That Stuck Since 2020

Travel is slated for a massive comeback. Here's how to make the most if it.

Developing Your Tour Personality with The Archetypes

Creating a Year-Long Marketing Calendar for your Tour & Activity

Ready to tackle your content marketing campaigns for the next year? Here are some tips and approaches.

4 Tips for Structuring Small Group Tour Packages

As friends and families begin to gather again, here's how to make the most of your packaging

Creating a Successful Social Media Ad Campaign for your Tour & Activity

Maximize the ROI of your campaign by focusing on the right message, audience, and goal

How to Pick Tour Reservation Software Without Regret

Finding the right software for you requires asking the right questions

What Actually Inspires Travelers to Book a Tour

A recent survey of thousands of travelers reveals what moves them to certain destinations and experiences

How to Make Solo Travelers Love Your Tour

Solo travelers are a big untapped market for many tourism businesses. Here's what you need to know.

5 Must-Read Books for Tour & Activity Hosts

Brush up on strategies and wisdom that will help you up-level your experience in the years to come

Tour Pricing That Actually Maximizes Margin

Pricing doesn't have to be complex - consider these aspects to ensure you're making the most ROI

Aligning Your Tour & Activity with a Movement

Consumers are becoming more and more inclined to support businesses with a strong purpose

The Honest Truth About OTA Partnerships

OTA's can help your business grow, but not without some costs

What Travelers Are Really Buying When They Book a Tour

When tours & activity concern themselves with their guests' long term happiness & wellbeing, everyone wins

A Refund Policy You Can Copy and Adapt Tonight

An unpredictable travel atmosphere is creating more need for a strong refund policy.

Creating a Multi-Concept Tour & Activity for Expansive Opportunities

Differentiating your offerings through additional interests and tourism appeals can help you grow

11 Must-have Features for Tour Booking Software

Tour operators have multiple tasks on their plate. Here's how the right booking software can help lighten the load and provide a better guest experience.

Is it possible to offer a low-cost booking system for tours & activities?

While most booking systems charge around 6%, Junglebee went the low-cost route. How would a 4% booking fee, with no monthly fee, positively impact your tour & activity?

3 Steps to Creating a Value-Driven Purposeful Tour & Activity

When your values drive your experience, you'll attract desirable high-value guests to your tour & activity

Tour Marketing That Actually Pays Back

A strong marketing mix of both on and offline strategies is the key to attracting more guests to your tour & activity

Google Business Profile Hacks That Get You Booked

Get the most out of Google My Business for your tour & activity

2022 Trends to Integrate into Your Tour & Activity

What does the new year hold for travel? Let's explore some of the biggest shifts that are impacting traveler booking behavior.

25 Questions to Ask Before a Software Demo

Ask the right questions to find the right booking software for you.

Storytelling Tips to Improve Your Tour & Activity Website

There's an art and science to storytelling, and the payoff to getting it right is big. Here are ways to get started.

How to Build Student Group Travel Packages That Sell

Educational travel experiences are on the rise. Here's how to create the perfect travel package that appeals to all kinds of student groups.