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Running a tour business, written by people who do.

Guides on selling, getting paid and running the day, from operators in the Caribbean and beyond.

Articles, page 11

Running the day5 min read

The 5 Tour Metrics That Actually Matter

Are you tracking this important data for your tour & activity?

Running the day4 min read

Tour Operator Talk: Behind the Scenes with Caribbean Boat Charter Business in Antigua, CocoVibes

Join us as we pull back the curtain on some of the most successful tour & activity businesses around the world!

Running the day5 min read

How to Build a Successful Walking Tour Business

It starts with knowing your niche and giving them something remarkable to witness!

Selling online4 min read

Create an Email Marketing Initiative for Your Tour & Activity

Get the most bang for your buck with email marketing, one of the best ways to communicate with prospective & past guests.

Selling online5 min read

What the Best Tour Operators Actually Do Differently

Some WOW-factor goes a long way in the tourism industry!

Selling online4 min read

A Guide to Influencer Marketing for Tour & Activity Hosts

While all travelers have some level of influence, putting in energy to work with the most influential travelers on social media can be a great way to build awareness and bookings.

Selling online5 min read

How to Work With OTAs Without Getting Crushed

Many tourism businesses find success with OTA's. Here’s what you need to know about getting the most from partnering with an online travel agency.

Running the day4 min read

One couple's story of how they got started in the term charter industry in the US Virgin Islands (Part 2)

From newly retired to highly successful Caribbean term charter operators in a year, Tippee & Wade of Raisin' Sail Island Charters share their best advice

Running the day5 min read

One couple's story of how they got started in the term charter industry in the US Virgin Islands (Part 1)

From newly retired to highly successful Caribbean term charter operators in a year, Tippee & Wade of Raisin' Sail Island Charters share their best advice

Selling online5 min read

Early-Bird Pricing Examples That Actually Work

Tours & activities are typically booked within 72 hours of their real-time dates. Will dynamic pricing work for yours?

Selling online4 min read

Tips for Partnering with Hotels to Increase Tour Bookings

Hotels and lodging properties can be your greatest ally for exposing your experience to travelers.

Selling online5 min read

Set Up Google Business Profile to Drive Bookings

Are you getting the most from your Google listing? Don't miss out on one of the biggest traffic drivers for your tour.

Running the day4 min read

5 Questions Your Tour Website Must Answer

Don't miss out on bookings because your website lacks the right information. Here's what travelers need to know!

Selling online5 min read

Working With Tourism Boards (DMOs) for More Bookings

Your destination marketing organization can be a powerful ally. Here's the best way to build a strong relationship.

Selling online3 min read

Keeping Travelers Engaged During Slow & Shoulder Seasons

Just because your busy season has ended, doesn't mean you should go radio silent for a few months. Stay engaged!

Running the day5 min read

When and How to Ask for Tour Feedback

Only 22% of people who write an online review will do so without being asked. Here's the best way to make the request.

Selling online3 min read

Five Engaging Social Media Post Ideas for Tourism Businesses

Get prospective travelers talking with these engaging story ideas that go beyond simply promotion

Selling online5 min read

8 Top Tourism Advertising Tips for Tour Operators

Make the most of your advertising efforts with this mix of on and offline promotional efforts.

Running the day3 min read

How to Build an Emotional Connection with Travelers

Emotionally connected customers are more than twice as valuable as highly satisfied customers. Here's how to start building more emotional relationships with your guests.

Running the day4 min read

Building a Well-Rounded Crew for Your Term Charter

A top-rate crew for your charter will set you apart and make for smooth sailing!

Getting paid5 min read

The 3 Must-Have Features for Your Booking Engine

The majority of travelers prefer to book experiences online. Here's how you can make it an easy process for them.

Running the day3 min read

The 3 Stages of a Memorable Tour Journey

Each phase of the journey presents opportunities to deliver more value and excitement to your guests.

Running the day5 min read

How Group Pricing Sells More Tours

People are starting to gather again and travel as a group of family or friends - here's how to create a group offer.

Running the day4 min read

Picking a Travel Niche in 2021: Solo vs. Couple vs. Families

Focusing on a particular traveler type can be a major advantage for your tour & activity. Here are the most up-to-date statistics about each market.

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