Running a tour business, written by people who do.
Guides on selling, getting paid and running the day, from operators in the Caribbean and beyond.
Articles, page 11

A 1-Hour A Day Marketing Plan for Tours & Activities
Consistently putting effort into these creative and relationship building efforts will help you succeed

Build a Tour Affiliate Program That Actually Pays
Tap into your network and past customers to create a strong word-of-mouth affiliate program for your tour

Top 5 Characteristics of the Best Tours and Travel Activities
What does it take to become the best tour in the market? Passion, creativity, and innovation top the list.

The State of the Tours Industry in 2021: Tour & Activity Operators’ Responses
A 2021 survey captures the state of tourism across a variety of tour & activity businesses

How to Position Your Tour for Luxury Guests
Providing five-star service from start to finish is just one of the keys to creating a luxury experience.

How to Upgrade Your Tour’s Aesthetic
Making a strong first impression with your online presence can help you increase your booking conversion rate.

A Tour & Activity Website Template Designed to Boost Bookings
We’ve taken the guess work out of creating a website that converts. Junglebee no longer offers this template, but the layout tips apply to any tour website.

How to Attract Baby Boomer Travelers in 2026
More time & resources to allocate to traveling, boomers are an important market for tourism attractions.

Crafting a Protective Cancellation Policy for Your Tour & Activity
With travel unpredictability, the most important thing you can do is set fair policies for your guests.

Holiday Promotions That Sell Tours Without Discounting
Experiential gifts are trending - how can you leverage this?

4 Steps to Increase Your Tour’s Appeal Without Breaking the Bank
The itinerary matters most to today's traveler - not the price. Here are ways to increase the value of your tour & activity.

4 Tips for Creating Unique Boat Tours
A unique angle will help you stay competitive in the boat tour market - what's yours?

22 To-Do’s for a Successful Tour & Activity in 2022
This roundup of our best marketing & operations advice will help you get ahead in the upcoming year!

4 Tour Activities Growing Fastest in 2026
Many tour companies leave money on the table each and every quarter by not looking for opportunities to capitalize on popular tourist activities.

5 PR Tips for Getting Free Press & Publicity for Your Tour
There's always a story worth telling - what's yours?

Why Visitor Information Centres Still Drive Bookings
Make collaborative marketing and promotional efforts a priority with these tips!

The 5 Tour Metrics That Actually Matter
Are you tracking this important data for your tour & activity?

Tour Operator Talk: Behind the Scenes with Caribbean Boat Charter Business in Antigua, CocoVibes
Join us as we pull back the curtain on some of the most successful tour & activity businesses around the world!

How to Build a Successful Walking Tour Business
It starts with knowing your niche and giving them something remarkable to witness!

Create an Email Marketing Initiative for Your Tour & Activity
Get the most bang for your buck with email marketing, one of the best ways to communicate with prospective & past guests.

What the Best Tour Operators Actually Do Differently
Some WOW-factor goes a long way in the tourism industry!

A Guide to Influencer Marketing for Tour & Activity Hosts
While all travelers have some level of influence, putting in energy to work with the most influential travelers on social media can be a great way to build awareness and bookings.

How to Work With OTAs Without Getting Crushed
Many tourism businesses find success with OTA's. Here’s what you need to know about getting the most from partnering with an online travel agency.

One couple's story of how they got started in the term charter industry in the US Virgin Islands (Part 2)
Part 2: Tippee & Wade on running a US Virgin Islands term charter once in St. Thomas: lean on experts, get certified, rest, and try day charters.