Running a tour business, written by people who do.
Guides on selling, getting paid and running the day, from operators in the Caribbean and beyond.
Articles, page 11

The 5 Tour Metrics That Actually Matter
Are you tracking this important data for your tour & activity?

Tour Operator Talk: Behind the Scenes with Caribbean Boat Charter Business in Antigua, CocoVibes
Join us as we pull back the curtain on some of the most successful tour & activity businesses around the world!

How to Build a Successful Walking Tour Business
It starts with knowing your niche and giving them something remarkable to witness!

Create an Email Marketing Initiative for Your Tour & Activity
Get the most bang for your buck with email marketing, one of the best ways to communicate with prospective & past guests.

What the Best Tour Operators Actually Do Differently
Some WOW-factor goes a long way in the tourism industry!

A Guide to Influencer Marketing for Tour & Activity Hosts
While all travelers have some level of influence, putting in energy to work with the most influential travelers on social media can be a great way to build awareness and bookings.

How to Work With OTAs Without Getting Crushed
Many tourism businesses find success with OTA's. Here’s what you need to know about getting the most from partnering with an online travel agency.

One couple's story of how they got started in the term charter industry in the US Virgin Islands (Part 2)
From newly retired to highly successful Caribbean term charter operators in a year, Tippee & Wade of Raisin' Sail Island Charters share their best advice

One couple's story of how they got started in the term charter industry in the US Virgin Islands (Part 1)
From newly retired to highly successful Caribbean term charter operators in a year, Tippee & Wade of Raisin' Sail Island Charters share their best advice

Early-Bird Pricing Examples That Actually Work
Tours & activities are typically booked within 72 hours of their real-time dates. Will dynamic pricing work for yours?

Tips for Partnering with Hotels to Increase Tour Bookings
Hotels and lodging properties can be your greatest ally for exposing your experience to travelers.

Set Up Google Business Profile to Drive Bookings
Are you getting the most from your Google listing? Don't miss out on one of the biggest traffic drivers for your tour.

5 Questions Your Tour Website Must Answer
Don't miss out on bookings because your website lacks the right information. Here's what travelers need to know!

Working With Tourism Boards (DMOs) for More Bookings
Your destination marketing organization can be a powerful ally. Here's the best way to build a strong relationship.

Keeping Travelers Engaged During Slow & Shoulder Seasons
Just because your busy season has ended, doesn't mean you should go radio silent for a few months. Stay engaged!

When and How to Ask for Tour Feedback
Only 22% of people who write an online review will do so without being asked. Here's the best way to make the request.

Five Engaging Social Media Post Ideas for Tourism Businesses
Get prospective travelers talking with these engaging story ideas that go beyond simply promotion

8 Top Tourism Advertising Tips for Tour Operators
Make the most of your advertising efforts with this mix of on and offline promotional efforts.

How to Build an Emotional Connection with Travelers
Emotionally connected customers are more than twice as valuable as highly satisfied customers. Here's how to start building more emotional relationships with your guests.

Building a Well-Rounded Crew for Your Term Charter
A top-rate crew for your charter will set you apart and make for smooth sailing!

The 3 Must-Have Features for Your Booking Engine
The majority of travelers prefer to book experiences online. Here's how you can make it an easy process for them.

The 3 Stages of a Memorable Tour Journey
Each phase of the journey presents opportunities to deliver more value and excitement to your guests.

How Group Pricing Sells More Tours
People are starting to gather again and travel as a group of family or friends - here's how to create a group offer.

Picking a Travel Niche in 2021: Solo vs. Couple vs. Families
Focusing on a particular traveler type can be a major advantage for your tour & activity. Here are the most up-to-date statistics about each market.