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Running a tour business, written by people who do.

Guides on selling, getting paid and running the day, from operators in the Caribbean and beyond.

Articles, page 11

Selling online4 min read

A 1-Hour A Day Marketing Plan for Tours & Activities

Consistently putting effort into these creative and relationship building efforts will help you succeed

Selling online5 min read

Build a Tour Affiliate Program That Actually Pays

Tap into your network and past customers to create a strong word-of-mouth affiliate program for your tour

Running the day3 min read

Top 5 Characteristics of the Best Tours and Travel Activities

What does it take to become the best tour in the market? Passion, creativity, and innovation top the list.

Selling online3 min read

The State of the Tours Industry in 2021: Tour & Activity Operators’ Responses

A 2021 survey captures the state of tourism across a variety of tour & activity businesses

Running the day5 min read

How to Position Your Tour for Luxury Guests

Providing five-star service from start to finish is just one of the keys to creating a luxury experience.

Selling online3 min read

How to Upgrade Your Tour’s Aesthetic

Making a strong first impression with your online presence can help you increase your booking conversion rate.

Selling online3 min read

A Tour & Activity Website Template Designed to Boost Bookings

We’ve taken the guess work out of creating a website that converts. Junglebee no longer offers this template, but the layout tips apply to any tour website.

Running the day5 min read

How to Attract Baby Boomer Travelers in 2026

More time & resources to allocate to traveling, boomers are an important market for tourism attractions.

Running the day3 min read

Crafting a Protective Cancellation Policy for Your Tour & Activity

With travel unpredictability, the most important thing you can do is set fair policies for your guests.

Selling online5 min read

Holiday Promotions That Sell Tours Without Discounting

Experiential gifts are trending - how can you leverage this?

Running the day4 min read

4 Steps to Increase Your Tour’s Appeal Without Breaking the Bank

The itinerary matters most to today's traveler - not the price. Here are ways to increase the value of your tour & activity.

Running the day5 min read

4 Tips for Creating Unique Boat Tours

A unique angle will help you stay competitive in the boat tour market - what's yours?

Selling online6 min read

22 To-Do’s for a Successful Tour & Activity in 2022

This roundup of our best marketing & operations advice will help you get ahead in the upcoming year!

Running the day5 min read

4 Tour Activities Growing Fastest in 2026

Many tour companies leave money on the table each and every quarter by not looking for opportunities to capitalize on popular tourist activities.

Selling online4 min read

5 PR Tips for Getting Free Press & Publicity for Your Tour

There's always a story worth telling - what's yours?

Selling online4 min read

Why Visitor Information Centres Still Drive Bookings

Make collaborative marketing and promotional efforts a priority with these tips!

Running the day5 min read

The 5 Tour Metrics That Actually Matter

Are you tracking this important data for your tour & activity?

Running the day4 min read

Tour Operator Talk: Behind the Scenes with Caribbean Boat Charter Business in Antigua, CocoVibes

Join us as we pull back the curtain on some of the most successful tour & activity businesses around the world!

Running the day5 min read

How to Build a Successful Walking Tour Business

It starts with knowing your niche and giving them something remarkable to witness!

Selling online4 min read

Create an Email Marketing Initiative for Your Tour & Activity

Get the most bang for your buck with email marketing, one of the best ways to communicate with prospective & past guests.

Selling online5 min read

What the Best Tour Operators Actually Do Differently

Some WOW-factor goes a long way in the tourism industry!

Selling online4 min read

A Guide to Influencer Marketing for Tour & Activity Hosts

While all travelers have some level of influence, putting in energy to work with the most influential travelers on social media can be a great way to build awareness and bookings.

Selling online5 min read

How to Work With OTAs Without Getting Crushed

Many tourism businesses find success with OTA's. Here’s what you need to know about getting the most from partnering with an online travel agency.

Running the day4 min read

One couple's story of how they got started in the term charter industry in the US Virgin Islands (Part 2)

Part 2: Tippee & Wade on running a US Virgin Islands term charter once in St. Thomas: lean on experts, get certified, rest, and try day charters.

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