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Selling online

Guides on selling, getting paid and running the day, from operators in the Caribbean and beyond.

Selling online articles, page 2

Selling online10 min read

Gift Cards for Tour Operators: Rules, Risks & No-Shows

Selling gift cards for your tour business? Learn CARD Act rules, state law, and how to avoid losing money on partial redemptions and no-shows.

Selling online4 min read

Tour Operator Capacity Planning: Why a Full Calendar Can Still Lose Money

A founder's take on why a full calendar can still lose money - and how to plan around the trips your crew can actually deliver.

Selling online8 min read

Brewery and Distillery Tour Booking Software: What Small Operators Actually Need

Age checks, permit-capped pours, and bonded-premises rules: here is what generic booking software misses for brewery and distillery tours.

Selling online7 min read

Channel Manager for Tours: Do You Actually Need One?

A plain-English guide for small tour operators: what a channel manager does, real pricing, and the exact point (3+ OTAs) where it starts paying for itself.

Selling online11 min read

How to Add a Booking Widget to Your Tour Website Without a Developer

Add a booking widget to your tour or charter website in an afternoon — no developer needed. Embed styles, platform steps, and a testing checklist.

Selling online4 min read

Booking Software for Shuttle Operators: The Handoff Matters More Than the Calendar

A founder's take on why shuttle booking software should be judged by the handoff, guest updates, and changes - not just the calendar.

Selling online11 min read

Is Your Tour Booking System PCI Compliant? A Plain-English Guide for Small Operators

Hosted booking widgets can put tour and charter operators in the simplest PCI bucket, SAQ-A, instead of a 300+ point audit. Here's how to check yours.

Selling online9 min read

Tour Operator Business Plan: A Real Example With Numbers

See a real tour operator business plan: actual startup costs, break-even math, margins, and booking-channel mix — not a fill-in-the-blank template.

Selling online8 min read

WeTravel Reviews: What Tour Operators Should Know

An honest read of WeTravel reviews on Capterra, GetApp, and Trustpilot — real pricing, payout timing, verification, and who it's actually built for.

Selling online5 min read

What changes after you switch tour booking software

The parts of an operators week that shift after moving to real tour booking software - what gets easier, what gets weirder, and what nobody warns you about.

Selling online9 min read

Adventure Tour Booking Software: What ATV, Jeep, and Zipline Operators Actually Need

See what ATV, jeep, and zipline operators need from booking software: vehicle capacity, digital waivers, weather rebooking, and lower fees than OTAs.

Selling online9 min read

Is Expedia Local Expert Worth It for Tour Operators?

Expedia Local Expert charges 15-30% commission and is closed to most new suppliers — see the real costs, contract terms, and better alternatives.

Selling online5 min read

Online booking system choices that actually move revenue

An operators take on the online booking system decisions that actually change money, not the checkbox feature lists everyone else compares.

Selling online8 min read

Do Small Tour Operators Need a CRM? Or Does Your Booking Software Already Do the Job?

Every 'tour operator CRM' guide online is written for travel agencies. Here's what your booking software already covers, and 3 signs you've outgrown it.

Selling online5 min read

The five metrics small tour operators should track

Every dashboard shows the same five vanity metrics. Here are the five that actually predict whether a small tour operator survives.

Selling online8 min read

Wine Tour Booking Software: What Small Operators Need

Age checks, permit-capped seating, tasting fees, group buyouts—here's what wine tour booking software must handle that generic roundups skip.

Selling online9 min read

GetYourGuide vs Viator: Which OTA Should Small Tour Operators List On?

GetYourGuide vs Viator compared for tour operators: commissions, contracts, payouts, and audience reach — plus how to keep more bookings direct.

Selling online5 min read

Viator commission rate: what it actually costs you

What Viator's commission really costs a small tour operator: the 20-30% headline, the lost re-book, the promotion pressure, and when it's still worth it.

Selling online5 min read

How to get more direct bookings for boat tours

How boat-tour operators actually get more direct bookings: own the dock, work the concierge, keep repeat guests, and let your site take the card.

Selling online5 min read

Cancellation policy: the one you write for yourself

Most cancellation policy advice is for the guest side. Here is the one operators rarely write: what to do when the weather, engine, or your captain makes the call.

Selling online5 min read

Charter booking software: what actually has to work

Most charter businesses don't have a booking problem - they have a decision-latency problem. Here is what your booking software has to do on the days that matter.

Selling online5 min read

Discount codes for tours: my 5 honest rules

Discounts do not grow bookings, they train guests to wait. The 5 rules I use to run promo codes for tours without wrecking your margins.

Selling online5 min read

2026 Tour Demand Signals You Can Act On

2026 demand signals from air, cruise, and spending forecasts - plus practical moves to win more bookings with less friction.

Selling online5 min read

Caribbean Demand Is Flat. Stop Discounting Your Way Out.

Overseas demand has cooled in 2026. Use these operator moves - funnel fixes, outcome-led tours, and shoulder-season targeting - to win bookings.

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