Selling online
Guides on selling, getting paid and running the day, from operators in the Caribbean and beyond.
Selling online articles, page 2

How to Add a Booking Widget to Your Tour Website Without a Developer
Add a booking widget to your tour or charter website in an afternoon — no developer needed. Embed styles, platform steps, and a testing checklist.

Booking Software for Shuttle Operators: The Handoff Matters More Than the Calendar
A founder's take on why shuttle booking software should be judged by the handoff, guest updates, and changes - not just the calendar.

Is Your Tour Booking System PCI Compliant? A Plain-English Guide for Small Operators
Hosted booking widgets can put tour and charter operators in the simplest PCI bucket, SAQ-A, instead of a 300+ point audit. Here's how to check yours.

Tour Operator Business Plan: A Real Example With Numbers
See a real tour operator business plan: actual startup costs, break-even math, margins, and booking-channel mix — not a fill-in-the-blank template.

WeTravel Reviews: What Tour Operators Should Know
An honest read of WeTravel reviews on Capterra, GetApp, and Trustpilot — real pricing, payout timing, verification, and who it's actually built for.

What changes after you switch tour booking software
The parts of an operators week that shift after moving to real tour booking software - what gets easier, what gets weirder, and what nobody warns you about.

Adventure Tour Booking Software: What ATV, Jeep, and Zipline Operators Actually Need
See what ATV, jeep, and zipline operators need from booking software: vehicle capacity, digital waivers, weather rebooking, and lower fees than OTAs.

Is Expedia Local Expert Worth It for Tour Operators?
Expedia Local Expert charges 15-30% commission and is closed to most new suppliers — see the real costs, contract terms, and better alternatives.

Online booking system choices that actually move revenue
An operators take on the online booking system decisions that actually change money, not the checkbox feature lists everyone else compares.

Do Small Tour Operators Need a CRM? Or Does Your Booking Software Already Do the Job?
Every 'tour operator CRM' guide online is written for travel agencies. Here's what your booking software already covers, and 3 signs you've outgrown it.

The five metrics small tour operators should track
Every dashboard shows the same five vanity metrics. Here are the five that actually predict whether a small tour operator survives.

Wine Tour Booking Software: What Small Operators Need
Age checks, permit-capped seating, tasting fees, group buyouts—here's what wine tour booking software must handle that generic roundups skip.

GetYourGuide vs Viator: Which OTA Should Small Tour Operators List On?
GetYourGuide vs Viator compared for tour operators: commissions, contracts, payouts, and audience reach — plus how to keep more bookings direct.

Viator commission rate: what it actually costs you
What Viator's commission really costs a small tour operator: the 20-30% headline, the lost re-book, the promotion pressure, and when it's still worth it.

How to get more direct bookings for boat tours
How boat-tour operators actually get more direct bookings: own the dock, work the concierge, keep repeat guests, and let your site take the card.

Cancellation policy: the one you write for yourself
Most cancellation policy advice is for the guest side. Here is the one operators rarely write: what to do when the weather, engine, or your captain makes the call.

Charter booking software: what actually has to work
Most charter businesses don't have a booking problem - they have a decision-latency problem. Here is what your booking software has to do on the days that matter.

Discount codes for tours: my 5 honest rules
Discounts do not grow bookings, they train guests to wait. The 5 rules I use to run promo codes for tours without wrecking your margins.

2026 Tour Demand Signals You Can Act On
2026 demand signals from air, cruise, and spending forecasts - plus practical moves to win more bookings with less friction.

Caribbean Demand Is Flat. Stop Discounting Your Way Out.
Overseas demand has cooled in 2026. Use these operator moves - funnel fixes, outcome-led tours, and shoulder-season targeting - to win bookings.

AI Trip Planning in 2026: Win the Booking
One in three trip-planning sessions start with AI. Here is how tour operators can get discovered, earn trust, and convert more bookings in 2026.

Cruise Excursions in 2026: Win More Direct Bookings
Cruise traffic is growing. Learn how to package, price, and sell shore excursions that cruise guests book directly - without cruise-day chaos.

Dynamic Pricing for Tours in 2026
Learn what dynamic pricing really looks like for tour operators in 2026 - and how to start without confusing guests or creating ops chaos.

Mobile-First Tour Bookings in 2026 (Or Lose Sales)
Mobile booking is normal now. Use this 2026 playbook to fix your tour website, checkout, messaging, and ops so you convert more guests on phones.