Running a tour business, written by people who do.
Guides on selling, getting paid and running the day, from operators in the Caribbean and beyond.
Articles, page 12

What to Consider Before Operating a Term Charter Boat
Creating a profitable and enjoyable term charter business requires organized and strategic efforts. Here's what you need to know.

The Importance of Coral Reefs for Caribbean Tour Operators
7 simple ways you can help preserve coral reef health as a tour operator, creating more meaningful & memorable marine experiences for your guests

7 Things I Wish I Knew Before Starting a Tour Company
Creating a great tour requires clarity and the right tools to get your experience in front of the right people.

Three Ways to Level Up Your Tour Listings
New findings from Phocuswright show tour operators where they should be focusing their creative energy and marketing efforts. Here’s are three tips to help your activity stand out.

5 Tour Marketing Hacks Most Operators Skip
Let’s explore some of the best marketing strategies to increase tour bookings.

Start Accepting Online Bookings in the Caribbean
Being a Caribbean tour operator has its unique set of challenges, especially when it comes to accepting online payments. These solutions make it easier.

How to Make Your Tour a Family Favorite
The demand for family tours is huge. Here’s how to get in on the action by creating family friendly tours.

Know Your Travelers: Behaviors That Drive Bookings
Knowing your ideal guests on a psychographic level is key to a successful tour & activity business. Read more for advice and tips to improve your tour marketing on a psychological level.

5 Ways to Set Your Tour Apart & Stand Out
These ideas and concepts will help you create a standout tour that people rave about.

Is it really worth getting tour and activity reviews on TripAdvisor or Google?
Where should I get my tour and activity guests to leave reviews? TripAdvisor? Google Reviews? Breaking down where tour operators choose to collect reviews.

Should I let the customer pay the booking system fee
To decide whether to charge or not a booking fee at checkout to your customers when they book your tours.

4 Impactful Ways to Increase Reviews for Tour Operators
Four proven methods to really increase customer reviews for tours & activities.

Payment and Credit Card Processing for Tour Operators in the Caribbean
How to start processing credit card payments for bookings as a Caribbean Tour Operator