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Running a tour business, written by people who do.

Guides on selling, getting paid and running the day, from operators in the Caribbean and beyond.

Articles, page 12

Running the day5 min read

One couple's story of how they got started in the term charter industry in the US Virgin Islands (Part 1)

Part 1: how Tippee & Wade went from newly retired to running a US Virgin Islands term charter in a year: learning to sail, setbacks and buying the boat.

Selling online5 min read

Early-Bird Pricing Examples That Actually Work

Tours & activities are typically booked within 72 hours of their real-time dates. Will dynamic pricing work for yours?

Selling online4 min read

Tips for Partnering with Hotels to Increase Tour Bookings

Hotels and lodging properties can be your greatest ally for exposing your experience to travelers.

Selling online5 min read

Set Up Google Business Profile to Drive Bookings

Are you getting the most from your Google listing? Don't miss out on one of the biggest traffic drivers for your tour.

Running the day4 min read

5 Questions Your Tour Website Must Answer

Don't miss out on bookings because your website lacks the right information. Here's what travelers need to know!

Selling online5 min read

Working With Tourism Boards (DMOs) for More Bookings

Your destination marketing organization can be a powerful ally. Here's the best way to build a strong relationship.

Selling online3 min read

Keeping Travelers Engaged During Slow & Shoulder Seasons

Just because your busy season has ended, doesn't mean you should go radio silent for a few months. Stay engaged!

Running the day5 min read

When and How to Ask for Tour Feedback

Only 22% of people who write an online review will do so without being asked. Here's the best way to make the request.

Selling online3 min read

Five Engaging Social Media Post Ideas for Tourism Businesses

Get prospective travelers talking with these engaging story ideas that go beyond simply promotion

Selling online5 min read

8 Top Tourism Advertising Tips for Tour Operators

Make the most of your advertising efforts with this mix of on and offline promotional efforts.

Running the day3 min read

How to Build an Emotional Connection with Travelers

Emotionally connected customers are more than twice as valuable as highly satisfied customers. Here's how to start building more emotional relationships with your guests.

Running the day4 min read

Building a Well-Rounded Crew for Your Term Charter

A top-rate crew for your charter will set you apart and make for smooth sailing!

Getting paid5 min read

The 3 Must-Have Features for Your Booking Engine

The majority of travelers prefer to book experiences online. Here's how you can make it an easy process for them.

Running the day3 min read

The 3 Stages of a Memorable Tour Journey

Each phase of the journey presents opportunities to deliver more value and excitement to your guests.

Running the day5 min read

How Group Pricing Sells More Tours

People are starting to gather again and travel as a group of family or friends - here's how to create a group offer.

Running the day4 min read

Picking a Travel Niche in 2021: Solo vs. Couple vs. Families

Focusing on a particular traveler type can be a major advantage for your tour & activity. Here are the most up-to-date statistics about each market.

Running the day4 min read

What to Consider Before Operating a Term Charter Boat

Creating a profitable and enjoyable term charter business requires organized and strategic efforts. Here's what you need to know.

Caribbean business8 min read

The Importance of Coral Reefs for Caribbean Tour Operators

7 simple ways you can help preserve coral reef health as a tour operator, creating more meaningful & memorable marine experiences for your guests

Running the day5 min read

7 Things I Wish I Knew Before Starting a Tour Company

Creating a great tour requires clarity and the right tools to get your experience in front of the right people.

Selling online3 min read

Three Ways to Level Up Your Tour Listings

New findings from Phocuswright show tour operators where they should be focusing their creative energy and marketing efforts. Here’s are three tips to help your activity stand out.

Selling online5 min read

5 Tour Marketing Hacks Most Operators Skip

Let’s explore some of the best marketing strategies to increase tour bookings.

Getting paid5 min read

Start Accepting Online Bookings in the Caribbean

Being a Caribbean tour operator has its unique set of challenges, especially when it comes to accepting online payments. These solutions make it easier.

Selling online5 min read

How to Make Your Tour a Family Favorite

The demand for family tours is huge. Here’s how to get in on the action by creating family friendly tours.

Running the day5 min read

Know Your Travelers: Behaviors That Drive Bookings

Knowing your ideal guests on a psychographic level is key to a successful tour & activity business. Read more for advice and tips to improve your tour marketing on a psychological level.

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