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Running a tour business, written by people who do.

Guides on selling, getting paid and running the day, from operators in the Caribbean and beyond.

Articles, page 12

Running the day4 min read

What to Consider Before Operating a Term Charter Boat

Creating a profitable and enjoyable term charter business requires organized and strategic efforts. Here's what you need to know.

Caribbean business8 min read

The Importance of Coral Reefs for Caribbean Tour Operators

7 simple ways you can help preserve coral reef health as a tour operator, creating more meaningful & memorable marine experiences for your guests

Running the day5 min read

7 Things I Wish I Knew Before Starting a Tour Company

Creating a great tour requires clarity and the right tools to get your experience in front of the right people.

Selling online3 min read

Three Ways to Level Up Your Tour Listings

New findings from Phocuswright show tour operators where they should be focusing their creative energy and marketing efforts. Here’s are three tips to help your activity stand out.

Selling online5 min read

5 Tour Marketing Hacks Most Operators Skip

Let’s explore some of the best marketing strategies to increase tour bookings.

Getting paid5 min read

Start Accepting Online Bookings in the Caribbean

Being a Caribbean tour operator has its unique set of challenges, especially when it comes to accepting online payments. These solutions make it easier.

Selling online5 min read

How to Make Your Tour a Family Favorite

The demand for family tours is huge. Here’s how to get in on the action by creating family friendly tours.

Running the day5 min read

Know Your Travelers: Behaviors That Drive Bookings

Knowing your ideal guests on a psychographic level is key to a successful tour & activity business. Read more for advice and tips to improve your tour marketing on a psychological level.

Selling online4 min read

5 Ways to Set Your Tour Apart & Stand Out

These ideas and concepts will help you create a standout tour that people rave about.

Selling online3 min read

Is it really worth getting tour and activity reviews on TripAdvisor or Google?

Where should I get my tour and activity guests to leave reviews? TripAdvisor? Google Reviews? Breaking down where tour operators choose to collect reviews.

Getting paid4 min read

Should I let the customer pay the booking system fee

To decide whether to charge or not a booking fee at checkout to your customers when they book your tours.

Selling online4 min read

4 Impactful Ways to Increase Reviews for Tour Operators

Four proven methods to really increase customer reviews for tours & activities.

Getting paid3 min read

Payment and Credit Card Processing for Tour Operators in the Caribbean

How to start processing credit card payments for bookings as a Caribbean Tour Operator

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