--- title: "Samantha Hardcastle" description: "Samantha Hardcastle (Founder of The Storied Experience & Amore Social) brings a decade of marketing strategy and creative storytelling to tourism experiences worldwide." url: https://junglebee.com/author/samantha-hardcastle --- ![Samantha Hardcastle](https://junglebee.com/_vercel/image?url=https%3A%2F%2Frbucznrhwdixonqrldre.supabase.co%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fblog%2Fauthors%2F375aff3d0b25.webp&w=320&q=75) Founder, The Storied Experience & Amore Social # Samantha Hardcastle Samantha Hardcastle (Founder of The Storied Experience & Amore Social) brings a decade of marketing strategy and creative storytelling to tourism experiences worldwide. ## 36 articles [ Selling online3 min read ### Finding Seasonal Success in Your Tour & Activity How can you keep guests flowing in all year long? ](https://junglebee.com/blog/finding-seasonal-success-in-your-tour-activity)[ Running the day3 min read ### Positioning Your Boat Tour for The Luxury Market Repel the party crowds and attract your ideal guest with these tips for positioning your boat tour ](https://junglebee.com/blog/positioning-your-boat-tour-for-the-luxury-market)[ Running the day3 min read ### Developing Your Tour Personality with The Archetypes ](https://junglebee.com/blog/developing-your-tour-personality-with-the-archetypes)[ Selling online4 min read ### Creating a Year-Long Marketing Calendar for your Tour & Activity Ready to tackle your content marketing campaigns for the next year? Here are some tips and approaches. ](https://junglebee.com/blog/creating-a-year-long-marketing-calendar-for-your-tour-activity)[ Selling online4 min read ### Creating a Successful Social Media Ad Campaign for your Tour & Activity Maximize the ROI of your campaign by focusing on the right message, audience, and goal ](https://junglebee.com/blog/creating-a-successful-social-media-ad-campaign-for-your-tour-activity)[ Running the day3 min read ### 5 Must-Read Books for Tour & Activity Hosts Brush up on strategies and wisdom that will help you up-level your experience in the years to come ](https://junglebee.com/blog/5-must-read-books-for-tour-activity-hosts)[ Running the day4 min read ### Aligning Your Tour & Activity with a Movement Consumers are becoming more and more inclined to support businesses with a strong purpose ](https://junglebee.com/blog/aligning-your-tour-activity-with-a-movement)[ Running the day4 min read ### Creating a Multi-Concept Tour & Activity for Expansive Opportunities Differentiating your offerings through additional interests and tourism appeals can help you grow ](https://junglebee.com/blog/creating-a-multi-concept-tour-activity-for-expansive-opportunities)[ Running the day4 min read ### 3 Steps to Creating a Value-Driven Purposeful Tour & Activity When your values drive your experience, you'll attract desirable high-value guests to your tour & activity ](https://junglebee.com/blog/3-steps-to-creating-a-value-driven-purposeful-tour-activity)[ Selling online4 min read ### 2022 Trends to Integrate into Your Tour & Activity What does the new year hold for travel? Let's explore some of the biggest shifts that are impacting traveler booking behavior. ](https://junglebee.com/blog/2022-trends-to-integrate-into-your-tour-activity)[ Selling online4 min read ### Storytelling Tips to Improve Your Tour & Activity Website There's an art and science to storytelling, and the payoff to getting it right is big. Here are ways to get started. ](https://junglebee.com/blog/storytelling-tips-to-improve-your-tour-activity-website)[ Selling online4 min read ### A 1-Hour A Day Marketing Plan for Tours & Activities Consistently putting effort into these creative and relationship building efforts will help you succeed ](https://junglebee.com/blog/a-1-hour-a-day-marketing-plan-for-tours-activities)[ Running the day3 min read ### Top 5 Characteristics of the Best Tours and Travel Activities What does it take to become the best tour in the market? Passion, creativity, and innovation top the list. ](https://junglebee.com/blog/top-5-characteristics-of-the-best-tours-and-travel-activities)[ Selling online3 min read ### The State of the Tours Industry in 2021: Tour & Activity Operators’ Responses A 2021 survey captures the state of tourism across a variety of tour & activity businesses ](https://junglebee.com/blog/the-state-of-the-tours-industry-in-2021-tour-activity-operators-responses)[ Selling online3 min read ### How to Upgrade Your Tour’s Aesthetic Making a strong first impression with your online presence can help you increase your booking conversion rate. ](https://junglebee.com/blog/how-to-upgrade-your-tours-aesthetic)[ Selling online3 min read ### A Tour & Activity Website Template Designed to Boost Bookings We’ve taken the guess work out of creating a website that converts. Junglebee no longer offers this template, but the layout tips apply to any tour website. ](https://junglebee.com/blog/a-tour-activity-website-template-designed-to-boost-bookings)[ Running the day3 min read ### Crafting a Protective Cancellation Policy for Your Tour & Activity With travel unpredictability, the most important thing you can do is set fair policies for your guests. ](https://junglebee.com/blog/crafting-a-protective-cancellation-policy-for-your-tour-activity)[ Running the day4 min read ### 4 Steps to Increase Your Tour’s Appeal Without Breaking the Bank The itinerary matters most to today's traveler - not the price. Here are ways to increase the value of your tour & activity. ](https://junglebee.com/blog/4-steps-to-increase-your-tours-appeal-without-breaking-the-bank)[ Selling online6 min read ### 22 To-Do’s for a Successful Tour & Activity in 2022 This roundup of our best marketing & operations advice will help you get ahead in the upcoming year! ](https://junglebee.com/blog/22-to-dos-for-a-successful-tour-activity-in-2022)[ Selling online4 min read ### 5 PR Tips for Getting Free Press & Publicity for Your Tour There's always a story worth telling - what's yours? ](https://junglebee.com/blog/5-pr-tips-for-getting-free-press-publicity-for-your-tour)[ Running the day4 min read ### Tour Operator Talk: Behind the Scenes with Caribbean Boat Charter Business in Antigua, CocoVibes Join us as we pull back the curtain on some of the most successful tour & activity businesses around the world! ](https://junglebee.com/blog/tour-operator-talk-behind-the-scenes-with-caribbean-boat-charter-business-in-antigua-cocovibes)[ Selling online4 min read ### Create an Email Marketing Initiative for Your Tour & Activity Get the most bang for your buck with email marketing, one of the best ways to communicate with prospective & past guests. ](https://junglebee.com/blog/create-an-email-marketing-initiative-for-your-tour-activity)[ Selling online4 min read ### A Guide to Influencer Marketing for Tour & Activity Hosts While all travelers have some level of influence, putting in energy to work with the most influential travelers on social media can be a great way to build awareness and bookings. ](https://junglebee.com/blog/a-guide-to-influencer-marketing-for-tour-activity-hosts)[ Running the day4 min read ### One couple's story of how they got started in the term charter industry in the US Virgin Islands (Part 2) From newly retired to highly successful Caribbean term charter operators in a year, Tippee & Wade of Raisin' Sail Island Charters share their best advice ](https://junglebee.com/blog/one-couples-story-of-how-they-got-started-in-the-term-charter-industry-in-the-us-virgin-islands-part-2)[ Running the day5 min read ### One couple's story of how they got started in the term charter industry in the US Virgin Islands (Part 1) From newly retired to highly successful Caribbean term charter operators in a year, Tippee & Wade of Raisin' Sail Island Charters share their best advice ](https://junglebee.com/blog/one-couples-story-of-how-they-got-started-in-the-term-charter-industry-in-the-us-virgin-islands-part-1)[ Selling online4 min read ### Tips for Partnering with Hotels to Increase Tour Bookings Hotels and lodging properties can be your greatest ally for exposing your experience to travelers. ](https://junglebee.com/blog/tips-for-partnering-with-hotels-to-increase-tour-bookings)[ Running the day4 min read ### 5 Questions Your Tour Website Must Answer Don't miss out on bookings because your website lacks the right information. Here's what travelers need to know! ](https://junglebee.com/blog/5-questions-your-tour-website-must-answer)[ Selling online3 min read ### Keeping Travelers Engaged During Slow & Shoulder Seasons Just because your busy season has ended, doesn't mean you should go radio silent for a few months. Stay engaged! ](https://junglebee.com/blog/keeping-travelers-engaged-during-slow-shoulder-seasons)[ Selling online3 min read ### Five Engaging Social Media Post Ideas for Tourism Businesses Get prospective travelers talking with these engaging story ideas that go beyond simply promotion ](https://junglebee.com/blog/five-engaging-social-media-post-ideas-for-tourism-businesses)[ Running the day3 min read ### How to Build an Emotional Connection with Travelers Emotionally connected customers are more than twice as valuable as highly satisfied customers. Here's how to start building more emotional relationships with your guests. ](https://junglebee.com/blog/how-to-build-an-emotional-connection-with-travelers)[ Running the day4 min read ### Building a Well-Rounded Crew for Your Term Charter A top-rate crew for your charter will set you apart and make for smooth sailing! ](https://junglebee.com/blog/building-a-well-rounded-crew-for-your-term-charter)[ Running the day3 min read ### The 3 Stages of a Memorable Tour Journey Each phase of the journey presents opportunities to deliver more value and excitement to your guests. ](https://junglebee.com/blog/the-3-stages-of-a-memorable-tour-journey)[ Running the day4 min read ### Picking a Travel Niche in 2021: Solo vs. Couple vs. Families Focusing on a particular traveler type can be a major advantage for your tour & activity. Here are the most up-to-date statistics about each market. ](https://junglebee.com/blog/picking-a-travel-niche-in-2021-solo-vs-couple-vs-families)[ Selling online3 min read ### Three Ways to Level Up Your Tour Listings New findings from Phocuswright show tour operators where they should be focusing their creative energy and marketing efforts. Here’s are three tips to help your activity stand out. ](https://junglebee.com/blog/three-ways-to-level-up-your-tour-listings)[ Running the day5 min read ### Know Your Travelers: Behaviors That Drive Bookings Knowing your ideal guests on a psychographic level is key to a successful tour & activity business. Read more for advice and tips to improve your tour marketing on a psychological level. ](https://junglebee.com/blog/know-your-travelers-behaviors-that-drive-bookings)[ Selling online4 min read ### 5 Ways to Set Your Tour Apart & Stand Out These ideas and concepts will help you create a standout tour that people rave about. ](https://junglebee.com/blog/5-ways-to-set-your-tour-apart-stand-out)